This is the cornerstone of the blue ocean strategy Instead of focusing on beating the competition we focus on making the competition irrelevant by creating a leap in value for clients, thereby opening up new and uncontested market space.
Value innovation is created in the region where IPN’s actions favorably affect both its cost structure and its value proposition to buyers. Cost savings are made by eliminating and reducing the factors an industry competes on. Buyer value is lifted by raising and creating elements the industry has never offered previously.
IPN embraces a coherent set of actions focused on creating the conditions needed to produce the “momentum effect” – a potent phenomenon by which exceptional organic growth is created, growth that feeds on itself. For the Inflamaging Physician Network to take the road to momentum, two factors must be in place: traction (momentum design) and movement (momentum execution).
Momentum Strategy begins with compelling customer insight. This comes from several of our physicians who have garnished this insight as practicing physicians for many years and listening to the concerns of their clients.
Power Offers are at the heart of momentum. They deliver compelling value to customers who in turn offer compelling equity to IPN. All Power Offers share one trait: “RESONANCE” – they resonate with their customer’s needs, wants and emotions. They are magnetically drawn to it. The value it carries is so immediately apparent to them, so personal, so resonant, that they feel as though it was designed especially for them. They don’t need to be convinced, persuaded or pushed into making the purchase. All elements of the Power Offer have been carefully crafted by Inflamaging Physician Network.
Momentum Execution is extended by developing a scalable affordable model that can be rolled out to physicians across the globe.